Job Description

The Business Analyst will serve as a critical bridge between business strategy and technology execution. This role translates strategic business objectives into actionable business requirements gathers and synthesizes input from cross-functional partners across Marketing Operations Product Sales and Customer Experience and ensures alignment through the full project lifecyclefrom concept and design through IT development testing and deployment.

The ideal candidate combines strong analytical and communication skills with a deep understanding of marketing processes business requirements management and agile delivery frameworks. This individual ensures that IT solutions effectively meet business needs improve efficiency and drive measurable impact.

Key Responsibilities

Business Analysis & Requirements Definition

• Partner with business leaders to understand strategic objectives and translate them into clear measurable business requirements.
• Lead the end-to-end business requirements processfacilitating workshops interviews and documentation with Marketing Operations Sales and Product teams.
• Develop and maintain business requirement documents (BRDs) and process flows to inform IT development.
• Ensure alignment between business needs and platform capabilities across multiple systems (CRM MarTech analytics etc.).
• Identify business process gaps and recommend process improvements or automation opportunities.

Collaboration with IT & Platform Teams

• Partner with Platform Owners and Product Managers to translate business requirements into user stories and acceptance criteria in Jira or equivalent tools.
• Lead backlog grooming and prioritization sessions with IT ensuring readiness for sprints and releases.
• Collaborate with developers and QA testers to validate functionality against requirements and acceptance criteria.
• Support issue resolution defect triage and clarification throughout development and testing.
• Participate in sprint planning daily stand-ups and retrospectives to ensure business alignment throughout the development lifecycle.

Cross-Functional Communication & Governance

• Serve as the primary liaison between business stakeholders and technical teams to ensure transparency alignment and timely decision-making.
• Communicate project progress risks and issues to business and IT stakeholders through structured updates and governance meetings.
• Support project governance documentation approvals and change management processes.
• Ensure traceability from strategic goals through requirements design and delivery.

Testing & Validation

• Develop test scenarios and participate in User Acceptance Testing (UAT) to ensure solutions meet defined business needs.
• Document test results track defects and support resolution prior to deployment.
• Validate post-release outcomes and partner with business owners to confirm adoption and success metrics.

Qualifications :

WHAT IT TAKES TO CATCH OUR EYE:

• 5 years of experience as a Business Analyst or similar role within a technology-driven or marketing-focused organization
• Proven ability to translate complex business processes into functional and technical documentation
• Strong understanding of Agile/Scrum frameworks user story creation backlog management and grooming
• Experience with tools such as Jira Confluence Asana or Smartsheet
• Exceptional communication facilitation and stakeholder management skills
• Ability to work independently and collaboratively in a fast-paced cross-functional environme

Additional Information :

BONUS POINTS FOR:

• Familiarity with MarTech CRM or campaign management platforms (e.g. Salesforce).
• Experience with data analytics reporting and customer lifecycle or digital experience projects.
• Understanding of end-to-end marketing operations workflows and system dependencies.

#LI-MH1

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging  are at the center of our grounding belief in Being Real .  

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

Remote Work :

No

Employment Type :

Full-time

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