Job Description

Salesforce Marketing Cloud - JD

Location - Tysons Corner, Virginia, United States

Hybrid - 3 Days (Work from office)

Strong understanding knowledge of financial institution operations is required.
Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.
Minimum of 10 years of experience in marketing technology roles, with at least 5 years of hands-on Salesforce Marketing Cloud experience.
Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management.
Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, etc.,) and experience with various integrations within the Salesforce landscape.
Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment.
Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment.
Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively.
Experience integrating with tools such as Google Analytics, Tableau, and Snowflake.
Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred.
Experience facilitating technical design workshops and data related discussions

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