Social Media Manager Job at Blenders Eyewear, LLC., San Diego, CA

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  • Blenders Eyewear, LLC.
  • San Diego, CA

Job Description

Position Overview
We’re looking for a  content-obsessed creator who lives on their phone (in the best way). Someone scrappy, fast, culturally tapped-in, and genuinely excited to make things every single day. You love being behind the camera  and in front of it. You understand the Blenders vibe: bold, fun, real, and always moving.

As our  Social Media Manager & Lead Creator , you’ll own day-to-day storytelling across all social platforms, with a massive focus on TikTok. You’re equal parts strategist, shooter, editor, copywriter, and on-camera talent: someone who can concept → create → post → iterate without overthinking it.

Position Overview

Strategy & Creative Development

  • Build platform-specific content strategies that grow awareness, engagement, and conversion.

  • Lead the full TikTok relaunch - tone, pillars, posting cadence, and growth roadmap.

  • Develop content playbooks across Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.

  • Spot trends early and translate them instantly into Blenders-ready concepts.

  • Own a fast, flexible content calendar across brand campaign content, launches, hype moments, and everyday brand and creator-led storytelling.

  • Drive test-and-learn pilots across formats, hooks, lengths, and shoppable content.

Content Creation (Your Superpower)

  • Create, shoot, edit, and publish social-first content daily: high-quality but fast-moving.

  • Be comfortable  as talent when needed: POVs, voiceovers, try-ons, behind-the-scenes, day-in-the-life, product moments.

  • Produce everything from quick iPhone videos to polished campaign cutdowns.

  • Write clean, witty, human copy that feels native to the platform.

  • Edit in Adobe CC, Final Cut, CapCut, or Canva — whatever gets it done fast and well.

  • Direct creators, athletes, influencers, and UGC partners — and guide them to the right tone and visual style.

Creator & Influencer Collaboration

  • Partner with our Community & Culture team on casting, creative direction, and collaborative content.

  • Brief creators with clear concepts and performance expectations.

  • Ensure all creator content feels fun, native, and conversion-ready.

Community & Culture Building

  • Lead daily engagement across comments, DMs, tags, duets, stitches, shares, and real-time conversation.

  • Build authentic relationships with fans, creators, and culture voices.

  • Track cultural moments and react  fast when it makes sense for the brand.

Commerce & Performance

  • Explore using Instagram Shopping, TikTok Shop, and platform-native commerce tools to drive sales.

  • Partner with eComm + Paid teams and external agencies to amplify top-performing content.

  • Monitor KPIs (reach, views, engagement, followers, traffic, conversion) and turn insights into action.

  • Benchmark competitors and identify new whitespace opportunities.

Collaboration & Leadership

  • Work cross-functionally with Marketing, Creative, Product, Retail, and Digital to produce cohesive, culturally relevant content.

  • Manage timelines, approvals, and content delivery with speed and clarity.

Skills & Experience

  • 3–5+ years running social for lifestyle, fashion, consumer, or creator-driven brands.

  • A true builder - you don’t wait for direction; you experiment, create, and post.

  • Comfortable being on camera; understands pacing, hooks, humor, and personality.

  • Strong shooter/editor with an eye for composition, storytelling, and scroll-stopping moments.

  • Experienced working with creators, athletes, influencers, and UGC partners.

  • Excellent copywriter with a playful, flexible tone.

  • Data-curious — you use numbers to make content smarter, not slower.

  • Highly organized, adaptable, and energized by a fast-paced, ideas-on-the-table environment.

Work Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred.

  • Hybrid role: onsite at our San Diego HQ 3–4 days/week.

  • Willingness to attend shoots, store visits, athlete days, and activations outside of standard hours.

  • Typical schedule: Monday–Friday, 8:30 AM – 4:30 PM.

Job Tags

Full time, Monday to Friday, Flexible hours, 3 days per week,

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